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Our Story

The deeper journey that led us to create a space where genuine connection, healing, and personal growth are at the heart of everything we do. We’re here to share our story, our mission, and the passion that drives us to support your well-being.

The Driving Story behind AWKN Therapy.

AWKN Therapy began with a personal journey. After experiencing therapy, our founder felt something essential was missing. Traditional therapy clinics can be inconvenient, and the process often feels impersonal and mechanical. This realisation inspired the creation of AWKN - a more convenient, personalised approach to therapy.

As the vision of combining the ease of online therapy with the personalisation of high-quality in-person care took shape, our team’s mission expanded. Today, AWKN is built on three core principles: hiring top global talent, offering a tailored therapist matching process, and providing culturally-aware online therapy.

Our founder's move to the Middle East further fueled our mission, inspired by the region’s strong drive for self-improvement. We aim to support everyone - from those facing tough life circumstances to individuals looking to optimise their mental performance.

Most importantly, we understand that when people come to therapy, they want tangible results. While we know therapy takes time, we also recognise the importance of a clear plan and measurable outcomes. This focus has become central to our approach.​

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Our Values

These 3 words are a statement about who we are!

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Pro-Active

We deliver results because we stay ahead of the curve. We are proud of our service but understand there is always room for improvement.

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Passionate

Psychology is our passion. We love this field because we have personal knowledge of what it feels like when your brain isn’t working with you.

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People

We understand people! When we hire our therapists one of the criteria is could I go for a meal with this person and have a great conversation.

Our mission is simple: to provide accessible, high-quality, culturally-aware therapy for individuals across the Middle East.

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